Best E Liquid & Vape Juice Brands (Updated: 10/2020)

best e liquid in the uk for 2020

Updated on October 2020: Buying the right e-liquid is one of the most crucial tasks when it comes to vaping as it can either make or break your whole vaping experience.

With so many ejuice brands and flavours available everywhere, it can be tricky to choose the best one for you.

You might be wondering right now: what is the best e-liquid in the UK? How do you choose one?

Well, we have some good news for you – we have reviewed and compared some of the most popular eliquid brands on the UK market.

Keep in mind that taste is subjective, but this will be a good starting point for beginners and more experienced vapers who are looking to explore new flavours and brands.

Article navigation:
Best E-Liquid Brands
Best E-Liquid Flavours
#1 Tobacco Flavour
#1 Fruity Flavour
#1 Smoothie Flavour
#1 Menthol Flavour
How to Choose the Right Eliquid?

The Best E Liquid & Vape Juice Brands for 2020

#1 Vsavi 100% VG E Liquids

vsavi vape juice

In our opinion, the best e-liquid brand in the United Kingdom is VSAVI liquids.

If you are looking for 100% VG vape juice, whether you just love clouds or have a PG sensitivity then VSAVI 100% VG is the e liquid of choice.

Made in ISO labs and fully tested, this organic juice has a good variety of flavours in their Gourmet Range.

You can choose from four great tobacco flavours (inc. Mild, Rich Virginia, Menthol options). Also you can try the rich tasting Coffee Cream or Strawberry for a perfect balanced flavour with maximum vapour. Or get their sampler pack and find your favourite!

VSAVI is specially formulated to be a lot less viscous than other VG e liquids so it won’t clog up your tank, pure taste, maximum vapour.


#2 V2 Platinum E Liquids

best e liquid brand in the uk - v2cigs

Well known for their high quality products, V2’s Platinum E liquids are rigorously tested in a laboratory to guarantee that they are consistently of the best possible taste, purity and strength.

The company always publish the ingredients in their products so that purchasers are fully aware of exactly what they are vaping, and every bottle is child-safe and comes with a simple to use dropper.

V2’s e-juices are compatible with every V2 vaporizer that has a refillable tank, like the EX Blank, PRO Series and Classic Blank Cartridge. Bottles comes in two sizes, 25ml and 50 ml and it is also possible to purchase a sample pack of 6 flavours.

With five nicotine strengths to pick from, from 0% right up to 2.4%, and 1 exciting flavours from standard tobacco to peppermint and cola, V2 have an impressive selection for any vaper. If you are looking for the best vape juice, then V2 Cigs will be the right choice.


#3 JacVapour Eliquids

jac vapour e juice brand

One of the top UK e-liquid brands – JacVapour manufactures premium high-quality e-juices in a great choice of flavours that are popular with all kinds of vapers.

Every vape juice is rigorously and independently tested within British laboratories to ensure that the highest standards of safety are met. There are e-juices to suit every taste and in a choice of strengths.

From classic tobacco to sweet vanilla and from fruity flavours like apple and watermelon to refreshing Pure Menthol, their vapourless Clear Steam E liquids and easy mix picNIC E liquid range are all made in the UK.


#4 Epuffer E-Juices

epuffer eliquid review

EPuffer’s great value range are top quality, undergoing rigorous testing by experienced chemists and flavourists from within the industry.

All products are made from premium materials and using cutting edge technology and over the last 8 years, the consistency of their products has been impressive.

All of EPuffer’s premium e liquid UK flavours are certified to be non-alcoholic, non-allergenic, gluten free, kosher and vegan.

It is safe to say that Epuffer is one of the best e liquid brands in the UK.


#5 Apollo Vape Juices

apollo uk e liquid review

One of the best known contenders in the e liquid market, Apollo offer an extremely impressive range of e-juices that will suit any taste.

Available in both 10ml and 30ml sizes, this company also offer the option of purchasing multi-packs of 5 or 10 so that vapers can enjoy all of their favourite flavours.

From traditional tobacco flavours right up to unusual and exotic choices such as Smoozie Maui Waui, there is something to suit everyone in their fantastic selection.


#6 Freeman Vape Juice


If you’re looking for high-quality, delicious-tasting vape juice made in the USA to the highest standards you need look no further than Freeman vape juice.

Made using only reliably sourced ingredients and made in an ISO8 certified clean room, these e-juices come in an amazing range of flavours to suit every taste.

Whether traditional tobacco, juicy fruit, sweet desserts, refreshing menthol or mouth-watering milkshake tastes are your preference you’ll find something in the Freeman vape juice collection that’s perfect for you.

Each bottle is affordably priced without compromising on quality and are perfect for sub ohm vaping. With this brand you can enjoy great taste, great clouds and great value for money. What could be better?


#7 Nasty Juice

nasty juice

Made in Malaysia, Nasty Juice has become very popular thanks to its excellent flavours.

Each variety comes in a 50ml bottle and boasts eye-catching colourful boxes to attract your attention.

Each flavour in the range is a 70:30 VG:PG blend and produce amazing clouds, making them ideal for cloud chasers.

The range is also available in two different strengths of nicotine – either 3mg or 6mg to suit your preferences. The range currently encompasses several different flavours to match all tastes.

If you prefer fruity tastes, you won’t be disappointed by the strawberry, melon and berry varieties, while there are also tobacco flavours to suit those vapers who prefer to keep things classic.


#8 Pacha Mama

Pacha Mama

The products made by Pacha Mama are some of the highest-quality, best-tasting and freshest flavours around.

Pacha Mama (the same company behind the incredibly popular “Charlie’s Chalk Dust”) specialises in creating e-liquids with fruit-based flavours.

Where Pacha Mama differs from all of the other fruit flavoured e-liquids on the market is that their unique blends of fresh fruit juices do not lead to that strange synthetic taste that many e-liquids have.

Instead, Pacha Mama has some truly unique and incredible tasting flavours such as Blood Orange, Banana and Gooseberry, Ice Pink Mango and Pink Lemonade, Fuji Apple, and Passionfruit, Raspberry and Yuzu.

These exotic and tropical fruit mixes are sure to get your mouth watering in anticipation of the sweet, refreshing, and unique taste of these e-liquids.


#9 Dinner Lady

dinner lady

The Dinner Lady range of e-liquids is a professionally made, premium line of vape juices which offer an outstanding experience thanks to their delicious tastes.

Made in the UK, this range is designed to take vapers back in time to their school days with a host of classic, dessert flavours.

This product line offers such mouthwatering flavours as lemon tart, strawberry custard and rice pudding as well as a Salts range which is designed to suit low wattage vape systems.

Whether you love fruits or dessert inspired tastes, you’re sure to appreciate this selection.


#10 Charlie’s Chalk Dust

Charlie's Chalk Dust

As one of the top e-juice brands out there today, Charlie’s Chalk Dust offers a truly impressive line of flavours.

All are made with outstanding attention to detail and using refined recipes which are sure to appeal to all palates.

The range of flavours encompass everything from classic tobacco to tongue-tingling candy, and from sweet to savoury.

Each blend offers high cloud production and wonderful flavour profiles which stand testament to their high-quality production method and craftsmanship.

The original White & Black Label line offers complex and unusual flavour profiles which are designed to appeal to both seasoned vapers and novices alike.


Best E-Liquid Flavours

Best Tobacco Flavour

best tobacco vape juice

EPuffer Premium Tobacco

EPuffer’s Premium Tobacco e-juice blends golden Virginia with prime Turkish tobacco leaves making this one of their top flavours.

With an e-liquid base that is 70% PG to 30% VG, this product is guaranteed to be non-allergic, alcohol free, kosher, vegan and gluten free.

It is crafted by the most skilled flavourists and chemists in the industry and is backed up by 8 years of company experience in producing quality e-liquids.

As mentioned previously, Epuffer is one of the best e liquid brands in the UK.


Best Fruity Flavour

best fruity vape juice in the uk

V2 Platinum Grape

Lovers of exotic and fruity flavours are going to get a great hit from V2’s Platinum Grape e-juice.

With every puff you can enjoy the taste of summer, yet it isn’t so sweet that you’re going to feel overpowered.

I found this to be one of the more robust fruit vape juices, and as it comes in a choice of 5 nicotine strengths, you can choose the right one to suit your needs so that you can enjoy the perfect throat hit.


Best Smoothie Flavour

best tasting vape juice for sub ohm vaping

Smoozie Maui Waui Max VG

Those of us who prefer sub-ohm vaping are always on the lookout for new and exciting flavours to keep us going all day, and Smoozie Maui Waui has to be one of the best offerings on the market today.

Designed to replicate the delicious creaminess of your favourite smoothie, this gorgeous blend mixes the mouthwatering freshness of wild strawberries with smooth banana and pineapple for a vape that tastes great at any time.

If you love sweet flavours, you can’t miss this fantastic e-juice – it’s incredibly smooth and flavoursome without being too overpowering making it a must-have vape juice for your collection.


Best Menthol Flavour

best menthol vape juice in the united kingdom

JacVapour Pure Menthol

One of their top selling products, JacVapour’s Pure Menthol e-juice allows for a clean minty vape that has a refreshing kick and aftertaste.

This Pure Menthol flavour blends menthol with tobacco for a delicious and impressive flavour, but for an extra hit of tobacco, it can be mixed with any of the other tobacco flavour e-juices in the range.

It is worth to mention that Jacvapour is one of the few brands which offer UK made E Liquid.


How To Choose The Right E Liquid?

There are lots of different brands of e-liquid on the market, so how do you know which is the right one for you?

There are a lot of things to consider when it comes to choosing the best ejuice for you, so here are a few of the factors to keep in mind.

  • Is the e-liquid suited to your e-cig device? If you have a device that has a coil resistance of over 1.0 Ohm you’re probably an MTL vaper and so you’ll need an e-liquid that is a 50/50 PG/VG blend or, at least, a maximum of 60VG/40PG. You’ll also be able to vape an e-liquid with a higher strength of nicotine. On the other hand, if you’re a DTL vaper using a sub-ohm tank, your coil resistance will be under 0.5 Ohm and you’ll need an ejuice that has a higher VG content of at least 60%. You will probably also want to stick to a maximum nicotine strength of 6mg.
  • Flavour – ejuices come in all kinds of flavour these days so you can choose from an enormous variety. If you’ve only just switched to vaping, you may prefer a tobacco flavoured ejuice, but there are plenty of other options including fruit flavours, dessert tastes, menthol or even cocktail flavours.
  • Blends or single flavours – as you experiment with your ejuices, you may want to consider trying blended e-liquids which combine several flavours in a single ejuice. If you’d like a more complex taste when you vape, one of these options may suit you. However, if you’re new to vaping you may prefer to stick to single flavours at first until you get used to the experience.
  • Nicotine strength – another important factor to consider is the strength of the nicotine in your ejuice. If you’re switching from smoking cigarettes to vaping, you will want to ensure that your ejuice has sufficient nicotine to help you quit the habit. However, over time, you’ll be able to reduce the amount of nicotine in your e-liquids so you can become less reliant. If you already smoke one pack of cigarettes each day, when you switch to vaping, you can opt for an initial strength of between 18mg and 20mg. You can then reduce gradually to a lower strength like 12mg or 6mg, finally working down to 3mg or even 0mg. It’s important to get the level of nicotine in your ejuice right. If the level is too low, you’ll need to vape more often. On the other hand, if it’s too high, you may start to feel unwell.
  • VG/PG ratio – ejuices have different levels of VG (vegetable glycerin) and PG (propylene glycerol). Usually, a mix of both will be in your ejuice. PG offers better flavour but less vapour. Meanwhile, VG is thicker and has a sweeter taste. While it produces more vapour, it might overtake your ejuice’s flavour. A standard blend is around 40:60, but it goes up to 20:80.Some people have an allergy to PG, so they may need to choose a high VG or even a 100% VG ejuice.
  • Safety – don’t forget to check that your preferred ejuice is tested and has been proven to be safe before you use it.

Ingredients Found In Electronic Cigarette Liquid

If you are new to vaping, you may have some concerns about the ingredients that e-liquids contain.

Lots of people have a lack of knowledge about e-liquids and find the idea of vaporizing a nicotine containing liquid rather strange, however they can be assured that it is certainly a safer and better alternative to smoking regular tobacco.

PG and VG: The Base of vape juice

While smoking standard cigarettes exposes you to toxins and carcinogens, vaping e-cigs have far fewer ingredients that can cause damage to your health.

Usually, you only find four ingredients in e-juice, unlike regular tobacco which contains thousands of ingredients. E-liquids contain just Propylene Glycol (PG), Vegetable Glycerin (VG), flavouring, distilled water and sometimes nicotine.

While some people have concern about the safety of vaporising Propylene Glycol and Vegetable Glycerin, they can be satisfied that these are ingredients that are commonly contained in all kinds of popular substances such as food preservatives, pharmaceuticals and makeup and so are bound to be safer than traditional tobacco products.

Propylene Glycol

Although Propylene Glycol has a bit of a poor reputation with a few critics declaring that vaping e-cigs is akin to inhaling antifreeze, this is certainly not the case.

Only industrial grade propylene glycol is used to produce antifreeze and not the product in its pure form.

USP Propylene Glycol is used to manufacture e-liquids and it is 99.9% pure, being pharmaceutical grade.

The Food and Drug Administration have classified it as a safe food additive and it is used regularly in food products, cosmetics and medicines to maintain moisture.

While PG may cause a dry mouth occasionally and does not produce large vapour clouds, it does have a useful function for improving the carrying of flavour, which is why it is used to make e-liquids.

Vegetable Glycerin

Just as safe as PG, Vegetable Glycerin is non-toxic and non-carcinogenic. It can be either inhaled or ingested and will cause no harmful effect to any body part.

It also produces large vapour clouds, but does not carry flavour effectively, hence the reason why it is mixed with Propylene Glycol to produce the ideal combination of flavour and vapour.

While PG may cause allergic reactions in some people, VG is known to be hypoallergenic.


Nicotine is the ingredient that keeps everyone addicted to regular cigarettes and it is therefore one of the key ingredients found in most e-juices.

There are however a number of differences between them. In standard cigarettes, there is no measure to the nicotine content, however in e-juice, the nicotine level is strictly measured and is able to be customised to suit the vaper’s preference and taste.

Nicotine levels vary between manufacturers, but is usually marked with a percentage, or alternatively as mg/ml. Usually the following strengths are found:

0.0% (0mg/ml) – Perfect for anyone who has stopped smoking, but wants to feel the experience of smoking.

0.6% (6mg/ml) – Slightly less than a standard light cigarette.

1.2% (12 mg/ml) – Great for those used to smoking light cigarettes.

1.8% (18 mg/ml) – An average level of nicotine, this is the perfect level for those who enjoy a nicotine hit as well as for regular smokers.

By using these levels, you can choose the best nicotine strength for you. For those who are struggling to quit smoking, even when using e-cigarettes, you should try to increase the nicotine strength of your vape juice.

If, however, you experience symptoms such as dizziness, you should decrease the strength and speak to your physician.

Steeping your Vape Juice

What is Steeping?

The steeping process allows the vape juice to rest for some time in order to improve the juice’s flavour in a similar way to allowing a good wine to age. There are several methods of steeping and everyone does it differently.

There are two essentials required for proper steeping – experimentation and patience. E-liquids combine some or all of 5 different components: VG, PG, alcohol flavour, water and nicotine.

After it has been made and stored for some time, denser components can separate, sinking down to the bottom of the bottle. When you shake the bottle during the steeping process, the mixture becomes homogenized.

When to steep?

The idea of steeping is to improve your juice’s flavour. If you enjoy your e-liquid as it is, you do not need to steep it, but just begin vaping immediately.

However, if you steep your e-liquid, the flavour will often be improved. Therefore, if you think your flavour is not quite to your liking, or are just curious, you can experiment a little to see if it tastes better.

Slow Steeping

You have to have patience to steep your e-liquid properly. The easiest steeping method is just to allow it to sit, checking it occasionally, and then allowing it to sit for longer.

Step 1: Shake the bottle vigorously as vape juices are extremely viscous.

Step 2: Light may degrade the flavour of your juice, so you should store it in a dark and cool place, such as a closet.

Step 3: After one week, give your e-juice another shake and repeat for another couple of weeks, then you can try a taste test. If you’re still not happy, you can continue steeping for months, right up to the expiry date.

What happens after steeping?

Once you have steeped your e-juice, its flavour will change to a smoother and deeper one. Its colour may also change because of the oxidation of the nicotine.


What is E Liquid?

E-liquid is the fluid that you put in your vaping device where it gets heated up, thus allowing you to inhale the vapour.

What ingredients can be found in eliquids?

E-liquid contains a base such as vegetable glycerin (VG) and/or propylene glycol (PG) as well as flavourings and frequently nicotine too (except for 0mg nicotine liquids). Vape juices come in either bottles or in pre-loaded cartridges.

What is PG in vape liquid?

PG stands for propylene glycol. It’s one of the main bases for eliquids (alongside with VG). PG has a thicker consistency than VG and less sweeter taste.

What is VG in vape liquid?

VG stands for vegetable glycerin. It’s one of the main bases for eliquids (alongside with PG). VG has a thicker consistency than PG and sweeter taste. VG also provides bigger vapour clouds. High VG liquids are commonly used for sub-ohm vaping.

What is a 100% VG liquid?

An e liquid which is 100% VG only contains vegetable glycerin and no PG. Commonly used in sub-ohm vaping, a 100% VG e-juice will be thicker with a smoother throat hit, taste and it will produce larger amount of vapour.

Is e-liquid safe?

A better question would be “is e-liquid a safer choice than tobacco?” Since e-liquids only have a few ingredients in them, they are safer than cigarettes. In fact, they’re 95% safer than cigarettes according to the Royal College of Physicians. Although e-liquids haven’t been proven to be 100% safe yet, they a better choice than inhaling the 5000+ chemicals found in cigarette smoke into your lungs.

How should I store my e liquid?

Best practices for storing your vape juice:

  • Don’t expose your eliquid to the direct sunlight
  • Avoid extremely low or high temperatures
  • Keep your e liquid in a cupboard, drawers or similar place where it’s dark
  • Make sure to keep your liquid safely hidden away from the children.
How long can I keep e-liquid?

E-liquids tend to have quite a long shelf life and there is no official expiry date for them. Usually, manufacturers say that their products have a 12-month shelf life as long as the ejuice is correctly stored in a drawer or cupboard and away from direct sunlight. If you keep your e-liquid in the fridge, it may last longer.

What e liquids should I get?

This is down to preference, so the best thing to do is to try several e-juices to see which you prefer. While it is always a good idea to read user reviews to get some idea about which flavours are the most popular, it’s important to remember that not everyone has the same tastes.

There are so many different brands, types and tastes on the market today that you have a world of choice to select from. As well as traditional tobacco or menthol flavoured e liquids that replicate the experience of smoking a cigarette, there are more unusual and exotic flavours too like fruity blends, cocktail inspired flavours and dessert varieties.

Depending on your personal preferences, you may not want a traditional tobacco flavouring but may prefer to try something sweeter or more unusual. You should also try a variety of PG/VG blends to see which you like best as some people prefer a blend that is higher in VG and others prefer a more PG heavy mix.

If you are planning on sub-ohm vaping you will need to choose an e-liquid with a higher ratio of VG, however remember that vape juices with a larger proportion of vegetable glycerine are thicker and can therefore cause your electronic cigarette to require more frequent cleaning since sticky residue will build up more quickly. It will also make your device harder to clean.

What e-liquid strength should I choose?

This is a very general guideline for choosing the right nicotine strength:

  • Zero 0mg – This is a good choice for vapers who have successfully managed to quit nicotine and simply want to enjoy the vaping experience. This strength will give you 0 throat hit.
  • Low 6mg – This is a good strength for casual smokers, who smoke around 5 standard cigarettes daily. This strength should give you a minimal throat hit.
  • Medium 12mg – A good strength for those who smoke about 10 cigarettes daily. This strength is good with a noticeable throat hit.
  • High 18mg – A good choice for anyone who smokes about one pack of cigarettes a day or more. This one has a very strong throat hit.

Also, the strength you choose may depend on your vaping device as different devices like vaporizer pen and more powerful devices (like mods) for sub-ohm vaping require different liquid strength.

What is zero nicotine eliquid?

As you might expect, a zero nicotine ejuice will contain no nicotine. It only consists of the other ingredients that are used to make e-liquid – Flavourings, VG and PG.

Can you make your own E-Liquid?

Yes, you can make your own e-liquid. DIY vape liquids have become very popular recently. For more information, check out our DIY E-Liquid guide for beginners.

Why do I keep getting vape juice in my mouth?

To minimise a chance of getting e-liquid in your mouth, you should try following:

  • When you refill your e-cig, take care to allow no liquid to drip into the middle pin as it must be kept clear for the air flow.
  • You should also avoid putting your e-cigarette into your pocket upside down as the liquid will all run into the mouthpiece.
  • Ensure your tank is never overfilled.
Am I vaping too much?

If you are experiencing headaches, dizziness and nausea you are probably intaking too much nicotine. If this is becoming a problem, try choosing a lower nicotine dosage. If you are using liquid with 18mg nicotine strength, try switching to 11mg or 6mg liquid.

Chain vaping is not a very good idea, and you should listen to your body as it will warn you if you are overdoing it.

What is the maximum legal ejuice nicotine strength you can buy in the UK?

Since European TPD laws came into effect on May 2017, the maximum nicotine strength you can purchase in Europe (including UK) is 20mg/ml. However, it is totally legal to order e-liquid outside the EU for personal use (thus, allowing you to buy stronger vape juices).

Can you legally import eliquid outside the UK/EU?

The TPD in the EU has put restrictions on vape juices that are sold in the EU and this means that some countries allow cross-border sales and others don’t.

The UK does permit cross-border selling so, even though the maximum size of a bottle of ejuice is limited by the TPD to 10ml and the nicotine strength is limited to 20mg/ml, you can buy e-liquids from out of the EU to use yourself and those regulations won’t apply.

Although a business technically has to be MHRA registered to permit cross-border UK sales, the rule enforcement is lax.

It’s unlikely that you’ll be stopped by customs if you import e-juices from overseas, so in theory, you should have no issues if you’re importing e-liquid from America for personal use (but be aware that you may end up having to pay a customs fee).


Finding a good quality e-liquid is vital if you want to really enjoy your vaping experience to the max.

However, with so many different flavours, blends and nicotine strengths to choose from, you should have no difficulty in finding some that really appeal to you.

Half of the fun of vaping is experimenting with all the different options available, so why not try out as many as possible to broaden your vaping horizons?