Socialites Review

There’s no shortage of e-cig companies out there, but Socialites Zero is working hard to revolutionise the classic e-cig with their own innovative ideas.

Selling everything you need to get started with vaping, this retailer sells everything and anything from vape pens to key accessories to improve your vaping experience.

Whether you’re looking for a starter kit, a new tank or a new flavour of e-juice, Socialites Zero can provide everything you need, and all backed up with decent customer service and speedy delivery.

Recommended starter kits:

Jac Vapour SERIES-S22

£ 37.99
  • Designed in the UK using high-quality materials
  • No risk 14-day money-back guarantee and industry leading six month warranty
  • Perfect for beginners and new vapers
1st Place

XEO VOID Vaporizer

£ 39.99
  • Designed in Germany
  • An all-in-one vaping device that combines the latest technology with high-quality German design
  • Great choice for beginners and experienced vapers

Jac Vapour SERIES-S17

£ 26.99
  • Designed in the UK
  • Simply screw in the coil, fill with e-liquid in less than 10 seconds, attach to battery and vape. It doesn't get easier than this
  • Perfect for beginners and new vapers

Top 3 Starter Kits

The Socialites 80/20 Expert Kit

Socialites 80/20 Expert Kit

This remarkable vaping kit gives sub ohm vapers a fantastic experience every time. The kit comes complete with a Socialites 80/20 Expert tank and a matching 80/20 Expert battery, so you’ve got everything you need to get started.

Designed with the needs of vapers in mind, the Socialities 80/20 tank has a bunch of great features.

For a start, it couldn’t be easier to use – all you have to do to replace its coil is to unscrew the mouthpiece – there’s no need to unscrew the tank itself.

This ensures that your skin never comes into any contact with the e-juice for your complete safety.

Also, thanks to the integrated Liquid Flow Control, it offers a frustration-free and economic vaping experience with no flooding.

Innokin Coolfire TC100 Kit

Innokin Coolfire TC100 Kit (1)

If you know anything about vaping, you’ll have heard of the Innokin brand. This high-quality kit is perfect for sub-ohm vapers with a little more experience.

Powered with a super-fast AETHON advanced chipset and featuring ClearWave noise cancellation technology, this vape offers you an impressive 100W of power for an outstanding vaping experience.

Customising your experience is a breeze thanks to the variable TC system, and you can use the coils you like best since this model can accommodate stainless steel, titanium and Nickel200 coils.

This vape comes complete with an internal 3300mAh battery which lasts long enough to satisfy the needs of most vapers without needing to recharge, yet its compact design allows you to take it anywhere you need to go for your nicotine hit on the move.

Innokin Coolfire 4 Plus Kit

Innokin Coolfire 4 Plus Kit (1)

If you’re looking for an all-day vaping solution, the Innokin Cool Fire IV Plus is a fantastic box mod thanks to the 3300mAh battery.

Producing 70W of power, this device allows you to adjust the resistance between 0.1 ohms and 3.5 ohms for a really customizable experience.

It’s also a super-safe device with integrated overheating, over-discharging and short-circuiting protection built in.

Charging is a breeze with the included micro USB cable, and you won’t have any trouble knowing when the battery needs a charge up thanks to the OLED display which also shows all the other details you need such as your volts, watts and coil resistance.

The tank included with this kit is an Innokin iSub-APEX tank, a durable and resilient model made from glass and stainless steel.

It’s super simple to fill thanks to its top-filling easy-access mechanism. You’ll get two 0.5 Ohm coil heads with this kit together with spare O rings, a user manual and a 510/Ego adaptor – pretty much everything you need to get started.

Top 3 E-Liquids

Socialites E Liquids

socialites liquids

This range of e-juices is Socialites own brand, and while they come in at a really affordable price, they won’t compromise on taste or quality.

There’s a host of options to pick from – everything from classic tobacco to sweet strawberry and tangy pear drops.

They’ll have your taste buds tingling! There are both 50:50 and 80:20 options available so there’s sure to be something to suit you.

Dinner Lady E-Liquids

dinner lady liquids

If your vaping experience isn’t complete without a touch of the sweet and exotic, the Dinner Lady brand of e-juices is perfect for you.

This high-quality product line offers you a host of fruity and dessert-inspired flavours that are sure to satisfy vapers with the sweetest tooth!

Whether you long for the taste of good old-fashioned strawberry custard or whether you want to conjure up a taste of summer with Tan Mango, this exciting and delicious range of e-juices is affordable and tasty.

Mum’s Home Baked E-Liquids

Mum’s Home Baked E-Liquids (1)

Take yourself back to the kitchen of your childhood with this range of best vape juices that are just as good as the desserts your Mum made!

As you might guess from the name, these e-liquids come in a host of delicious flavours that tantalise your tongue.

From glazed doughnut to butterscotch custard and from strawberry cheesecake to Black Forest tart, these e-juices are creamy, rich and decadent enough to enjoy at any time of day.

Top 3 Tanks

Socialites 50/50 Tank

Socialites 50/50 Tank

The Socialites 50/50 tank offers a pretty outstanding vaping experience for mouth to lung vapers.

Designed to address all the issues that vapers commonly experience with other devices, this tank features a Rapid Replace Coil System together with an integrated mouthpiece to form a sterile All-In-One system.

Every time the coil is changed, you’ll get a new mouthpiece at the same time for a cleaner and much simpler vaping solution.

Even better, thanks to the integrated Liquid Flow Control, your coils won’t get over-saturated, and their lifespan will be improved.

Engineered to offer the ultimate vaping experience, this tank has a premium quality finish which feels good in your hand.

Eleaf Melo III Mini

Eleaf Melo III Mini

The Eleaf brand is well known for its excellent quality products, and you won’t be disappointed with this compact tank.

With a capacity of 2ml, this tank is made from strong and durable glass and comes with both 0.5 and 0.3 Ohm coils.

With its top-filling design, it’s super easy and mess-free to use while its adjustable airflow lets you customise your experience for the perfect direct to lung vape.

SMOK TFV8 Baby Tank

SMOK TFV8 Baby Tank

You’ll no doubt have heard lots of positive things about the SMOK brand, and you’ve probably already heard of the SMOK TFV8 tank which is well-known for its impressive performance. It might be one of the best sub ohm tanks around.

This smaller version is just as impressive but a lot more compact.

It features an advanced airflow system and bottom air-slots, so you can adjust your experience to suit your preferences.

There is also a unique air chamber as well as a drip tip that has been re-designed specifically for this tank and which offers an excellent experience.

As this tank is a third smaller than its bigger sibling, it makes it easier to take your vape anywhere you need to go.

About the Company

The Socialites Zero brand was first established back in 2012 and from humble beginnings has grown to become a strong contender in the UK vaping market.

From only six stores in its earliest days, Socialites Zero now has not only more than 75 stores across Holland and the UK but also a thriving online e-store.

Selling an extensive range of leading brand and home brand vaping devices, e cigarettes, accessories and e-liquids, Socialites Zero supports British made products, with all their own e-juices being manufactured at their very own UK factory using only high-quality pharmaceutical grade ingredients for the ultimate in safety.

Customer Support

You can expect decent quality customer service from Socialites Zero.

Their customer support offices are open Monday to Friday from 8am until 4pm, and they can either be telephoned during their opening hours, or you can send their customer care department an email at any time.

Socialites Zero offers a manufacturer’s warranty against any faults, so if any product stops functioning properly during the appropriate warranty period, a free replacement is given.

All batteries come with a 2-month warranty, tanks with a 1-month warranty and chargers with a 3-month warranty.

All cartomizers and atomisers come with a seven-day warranty for your peace of mind.

Delivery & Returns 

When you order from Socialites Zero, you can expect your order to be dispatched in just 48 hours, with any Friday orders being dispatched via First Class Royal Mail Delivery on Monday after.

There is a free postage offer on any order worth over £25 and any larger orders worth more than £100 benefit from the Royal Mail Track & Trace delivery service for your peace of mind.

In the unlikely event that your item is lost in the post after 14 working days, Socialites Zero will replace the missing product free of charge.

Also, if any item is found to be faulty or damaged, this retailer will make a replacement completely free or give a total refund.


  1. I bought a kit of 2 + charger etc. At a cost of over 50 GBP. and they seem to work well. I stood them up (assembled ) on a flat kitchen surface ,because if laid down the mouthpiece fills with the liquid.They both fell over, but not off the surface, and the thread inside both tops have sheared off, so they are both no good. Can I get new top parts?

    Cheers Tedd.

    • They are a joke I spent£80.00 on two cuboxs only for them to break after 2 weeks I’ve since went to VIP and got a cheaper and more reliable device I am emailing joytech to see what they have to say £80.00 is a lot of money wouldn’t recommend socialite to my worst enemy

  2. Terrible after changing supplier. Been buying golden Virginia from you since June 2014 after buying them on the 26 march 2015 was told you are now buying from uk so taste is different its like eating a curry

    • The only one I liked out of all of them was Cherry. Now they have changed its disgusting. A cigarette tastes much better. The tasty is absolutely vile.

  3. Really don’t understand why they have changed the brand. Absolutely Disgusting. Socialite was the only brand I could use but I can no longer do that. I can see there being a lot of people looking elsewhere as I can’t see anyone enjoying the taste of these anymore!!!

  4. I’ve been using USA flavour for over a year.
    They have now changed the taste and it really isn’t nice.
    They leave a horrible after taste.
    If it’s not broken don’t fix it!

  5. I have been using the platinum for 12 months, not had a cigarette, recommending you to all my friends then you change the flavour it’s disgusting looks like I will be going elsewhere now – shame because you were great

  6. I use to use platinum and use to love it… Now they changed the production and the new ones tastes horrible. It was great smooth, clean taste and good packaging… New ones are more expensive, cheap packaging and most importantly terrible sweet, smooky taste and wet dog smell… If anyone finds anything similar let us know… I am in hunt already tried few others and cant find anything similar. Seems like all UK produced ones taste like new ones… shame !!

  7. I stopped smoking 18 month ago using your cool menthol. Since changing your branding and reducing from 15ml to 10ml bottle you have obviously now lost a very valued customer. The replacement flavour of the cool menthol is totally disgusting beyond belief. I have also found that your battery cartridges have also gone down hill, they don’t la St as long (especially the coloured ones) I have taken 3 back to your Coulby Newham outlet who have basically fobbed me off with no one else has complained, clearly people have.complained hence the complaints on your website!!!!! You need to take notice of your customers feedback as these are or should I say we’re the people funding your companies once success. I can say unless there are changes to your products I will be taking my £50 a month e-cig spend elsewhere.

  8. Absolutely hate the new change. Been on the socialites vapour for around 6 months now. Favourite was peach. You have now changed the packing with the bottles now being hard to squeeze. The e juice it self now tastes digusting it is definitely not the same. You no longer do 16mg so the lady at the kiosk recommend 18mg. Its awful and as if burns your throat when you inhale and no vapour seems to come out. Same with the banana. Very disappointed to say thr least will be looking else where for an alternative

  9. While the cigarettes are good, the company are wildly overrating the amounts in a 5 cartomiser pack. I smoke a normal cig in 12 puffs (i understand this varies) and they claim one pack of 5 cartomisers is equivolent to 200 cigs…i get 40 full strength puffs from one cartomiser, 40 below-strength puffs and 10 that are so low that it doesn’t count. By my calculations this equals 17-ish cigarettes for £10 witn an added 17-ish of half strength in that. Pretty poor performance altogether

  10. I have been using social since December 2013. Been really pleased with their products but only been able to get on with the Menthol e juice. I received my recent order this week and am very disappointed with the clearomizer, it makes myself and my bf chock and is a really unpleasant vape. When I took the black tip off to fill with e juice, I noticed the part that you pour down the side is no longer the clear rubber like part but changed to a silver metal part (this is the only reason I think it taste so foul) I emailed socialites and they denied changing the part, dispite the fact I have an old clearomizer (rubber) new (metal). I’ve emailed them a picture and waiting for them to denie that!

  11. I have just stopped smoking about a week now been trying the e- cigs one was Nicolites ( medium ) my husband try to get some tips for me but had no lucky so call at shopping centre and they was a stall socialites she ask wot cigs I was smoking which was sterlings king size smooth so she said I will better on socialites platinum medium But getting a dry mouth done I need to go low or is it normal ?

  12. I bought one of these paid 30 pounds had nothing with it I would never buy another I only had it a month it’s rubbish sick of taking it back one excuse after other

  13. I have been smoking menthol for over a year and was down to a low Oil but now you don’t do menthol but replaced it with mint blast wick is horrible it hurt your throte I have to go elsewhere to get menthol why you have just lost a customer

  14. Have been using your e’s for two years and the juice has changed so I have gone elsewhere and now have just bought clearmizers which have changed as well.I suppose it’s all do with more profit but this is one customer you have lost!!!

  15. Had been using your golden Virginia blend for ages,no problem.Stopped by the local outlet and told if I buy three i can get a good deal,only thing is its now made in uk.Sure different could it be? socialite your going to lose customer after customer,..i started the vape juice and It stinks of curry,the taste is vile.made me feel expect repeat business? no thanks

    • Can i ask, what company now offer a similar flavour to the old socialites e juice. I am desperate to find something other than their new horrible offerings

  16. Absolutely rubbish customer service.. Avoid this company like the plague.. i never leave comments or reviews but felt obliged to do so today to warn others.. i ordered from them and basically have waited for the parcel to turn up its been three days now waiting when they said they had shipped first class mail.. when i called to ask where the shipment was they were rude and said that they dont know and that i had to wait 14 days to be offered a replacememt or refund.. the manager then said that if i didnt like their terms then i should go elsewhere.. so rude anyways i have taken their advise and ordered of e cig wizard good trackable service!! DONT USE SOCIALITES!!!!!!!

  17. Socialites have changed all their products and the quality has gone downhill. Would always recommend them in the past and sent along lots of my friends and family. We are all looking at other suppliers now. Shame your products used to be very good. Would not advise anyone to purchase Socialites equipment or ejuice again from them.

  18. Hi I have been using my socialite tank for about 2 weeks put my battery on charge last night and it is not working keeps flashing red what is this and can it be fixed ?

  19. been off cigs now for two years finally found a equip liquid that i really liked socialites zero golden virginia lovey taste even smelt like gv then all of a sudden the taste changed dramatically to some hides plastic taste , emailed to say they must have a dodgy batch but was told its now a uk made liquid ! i decided socialites was not for me any more after some cock and bull story about uk law etc , have since tried a £1.00 liquid from li-quid and it tastes identical so I’m guessing they have found a cheaper supplier in uk and still charge £6-99 for 10ml in stead of 15ml and you are basically buying a liquid which is sold elswhere at a £1.00 and they make money ! avoid socialites like the plague !

  20. Been on these for 3 months now and so have been through quite a few cartomizers with the starter kit. These cartomizers do NOT last long. I’m not a heavy smoker/vaper but one cartomizer I find can last less than a day.! I have also found some 5x packs with cartomizers that produce no vape at all. Seems like Socialites Zero quality control is lacking. They say one cartomizer is equivalent to 40 cigarettes. No way! It would take me 2 days to get thru 2 x 20 packs of ordinary cigarettes. I suspect that these cartomizers are being sold “underfilled” with vapour.

  21. I thought it was just me!!!
    I’ve being using cool menthol for a year, and a couple of months ago I started to notice the cartomizers weren’t lasting long. Also the taste, HORRIBLE! After about an hour’s standard use the cartomizers just taste of battery. And now I know why. I’ll be looking for alternatives tomorrow.
    So disappointed, you were great.

  22. I changed to this brand when my old supplier stopped doing cartomizers. I have had 4 packs of 5 and in each of the packs there has been at least one cartomizers that is empty.Hardly good value when a pack of 5 costs £9.99 !
    I will now be looking for another brand ,as this make seems very unreliable.

  23. £20 for a starter kit?

    Are they having a laugh, get them on for ebay £6 for the ce4 type and liquids for £3

  24. I’m currently using the 18mg peppermint liquid and it’s making my house smell musty anyone else noticed this? Not only that every bottle I buy the seal is already broken?

  25. Not only that I paid £25 for your 1100mah batter a few weeks back and then bought two 1100mah evod batteries off of eBay for £3.90 each they look exactly the same but give you more vapor and last almost twice as long?

  26. Can’t understand all these negative reviews – not touched an analogue cig for over twelve months – socialite vapour fan ever since – from day one! Yes, liquids reduced to 10mg bottles but hey ho, discounts on multiple purchases – get a grip, what we’re you paying for a twenty pack of analogue – and you, your clothes and home sure smell a whole lot nicer! And no I am not employed by socialites – just angry that no positive reviews have been posted – let’s see if this one is!

  27. I have been using Socialites since September last year (2015) and noticed platinum did not seem good anymore moved to mellow and have moved down to 1.2mg it does help, but there are so many bad reports about ecigs and EU gov are banning them in buildings. some say ecigs 95% less harmful others say just as bad as cigarettes surely this should be recommended or banned outright by Nice in UK or FDA in the USA, or are the pharma industries feeling the pinch on there sales. Does anyone have real facts?

  28. Bought the Socialites black storm, but the battery
    On it lasts for 4-5 hrs about 10 cigarretes worth.
    Is this a fault or does anyone else have the same

  29. bourght an ecig and after 2 dayss it broke, the staff were unhelpful and unfriendly. All they wanted to do was sell me a new one. I spent over 80 quid.

  30. Most disgusting e liquid I have ever tasted , bought rhubarb and custard and lemon sherbert,the rhubarb actually tasted like smokey bacon crisps and lemon tasted like what I can only describe as burnt toilet duck, absolutely horrible, I will stick with ziggicig from now on.

  31. Ive been using you e/cig for 3 tears spending over £60 a month now you have stopped the 2.4 strenght saying its the goverment ive now had to find another supplier after being voilently sick when forced to switch to your juice you have lost a loyal customer of years as i wont be pushed into using lower strength tips meaning i will use more & spend more or convert to the juice

  32. Will never use this company again. My wife bought a battery from them after 3 days the charging of it made the battery red hoy. There is something wrong with it. We took it back and would not change it. this is very dangerous. we will not be back afterall we used to spend £25.00 a month with them. Not anymore.

  33. I travelled 20 miles to get the ‘tops’ only to be told “sorry I’ve run out of all of them , I’ve lost about £500 in sales” If you want people to continue to buy your products you have to up your game i.e. More stock delivered on time and more outlets less than 40 miles apart as it is now. I fear my bus pass will expire before I get any further. A very angry customer

  34. I just bought the socialite 50/50 pro after I charged it which took 20mins it lasted 4hrs after another charge another 4hrs of use, it gets to 50% power then won’t work, I took it back after a day the assistant didn’t know how long it should last but was happy to sell me two new batterys ( £50 ) to see me through my working day or bring it back after a week when someone else is on the stall, I decided to email customer service eventuality they agreed the battery could be faulty and could I send it back for testing they also said it could take 4 weeks before they they do this, the e cig cost me £40 I think it should have been exchanged when I first took it back but the assistant said she wasn’t ortherised to do it,I will never use them again and customer care is a joke

  35. Not something to recommend, broke after replacing second coil and cost a lot of money around £50.00 very frustrating to assemble and was faulty when taking it back to the store, they replaced the coil. But would not help any further saying its faulty but my refunds were out of date coincidently. The vape juice is so delicately flavoured that you cannot taste, and tried three flavours they all lack, well flavour.


    Bought this in confidence from the Meadowhall branch in Sheffield, I bought this kit with confidence along with some juices and extra coils, I spent roughly £80 overall. The only good thing about this product is the battery life is good and changing the coil is much easier than competitors, also a nice design.

    However after just a week buying from BRAND NEW after regular use the bespoke charging point which is designed as well as an airplane made of lead would have trouble charging. I don’t know if this is the battery at fault (which is integrated rather than easily swapped) but this was very frustrating. I would charge overnight, so say 8 hours, and it would either not charge, or only charge 10-20% maximum. Also another annoying thing is that sometimes the unit would for some reason reset itself to 10W instead of my preferred 40W, not a hassle to reset but still annoying.

    I then experience a week later a trigger issue, where the trigger would be stuck, it would still work but just doesn’t feel right. A day later the trigger snapped under fairly light pressure, I tried opening my vape up to see if I could fix this only to find that this was unfixable.

    And after reading reviews about this product (I’ve learned my lesson and won’t impulsively buy vape pens from now on) I conclude buy saying I wouldn’t recommend this device to my worst enemy. Very poor build quality at a poor price. Don’t waste your money and go to a reputable brand which are truer and tested. The only good use for this device now is that it’s heavy enough to knock my self into a concussion to forget how much f**king money I’ve p***ed away on this piece of absolute garbage. Stay very clear.

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