Best E-Liquid in the UK | Which are the Most Popular E-Juices?

Making the right choice of e-liquid is key to maximising the pleasure of your vaping experience. Every company offers a wealth of choices with various varieties and flavours to pick from, so it can be tricky to choose which company is the best one for you.

Your choice of e-juice very much comes down to personal opinion. For example, you may prefer the authentic taste of tobacco flavours or like fruity or exotic flavours better. You may have a preference for a particular brand even if others don’t like it so much. If you want to choose an e-liquid to be your favourite, you might want to experiment and try out different types before making a decision.

Here we look at some of the top e-liquid companies on the UK market today. If you want try produce vapour that is high quality with a smooth taste, you are bound to find something suitable here!

Best E-Liquid brands in the UK 2017

RankBrandFlavourVapourCustomer SatisfactionOverall Rating
black note
Black Note
Cosmic Fog
V2 Cigs

TOP E-Juice brands for 2017

#1 In the UK for 2017 – Black Note E-Juices

black note ejuice ukBlack Note specialise in producing delicious tobacco flavoured e-liquid that uses naturally extracted juices. Using blending and natural extraction skills, their e-juices are as close as possible to the taste of genuine tobacco as they are made using naturally aged, specially selected tobacco leaves that have been steeped for 6 weeks in order to release the flavour effectively. Thanks to their cold extraction and multi-stage filtering process, the result is a tobacco flavoured e-liquid with no additives and a full blown flavour. All of Black Note’s e-liquids are of the highest quality, having been lab tested and certified to be free from AP and diacetyl. Black Note offers the best vape juice in the UK if you are looking for tobacco flavoured liquid.

#2 Cosmic Fog

best e-cig liquid uk - cosmic fogCosmic Fog specialise in producing awesome dessert and sweet flavoured e-liquids and take the quality of their products extremely seriously. Every blended flavour takes up to 10 months of testing, mixing, steeping and tweaking with every flavour being inspired by top fusion chefs for a complete balance of notes and flavours. Their Lost Fog collection is a trio of delightful fusion creamy dessert flavours, all produced in the most hygienic of environments.

#3 V2 Platinum E-Liquids

v2 vape juicesWell known for their high quality products, V2’s Platinum E-liquids are rigorously tested in a laboratory to guarantee that they are consistently of the best possible taste, purity and strength. The company always publish the ingredients in their products so that purchasers are fully aware of exactly what they are vaping, and every bottle is child-safe and comes with a simple to use dropper. V2’s e-juices are compatible with every V2 vaporizer that has a refillable tank, like the EX Blank, PRO Series and Classic Blank Cartridge. Bottles comes in two sizes, 25ml and 50 ml and it is also possible to purchase a sample pack of 6 flavours. With five nicotine strengths to pick from, from 0% right up to 2.4%, and 1 exciting flavours from standard tobacco to peppermint and cola, V2 have an impressive selection for any vaper. If you are looking for the best e liquid, then V2 Cigs will be the right choice.

#4 Cuttwood

Cuttwood concentrate on some of the most popular e-liquid themes to produce e-juices that are the highest standard. Using only the finest ingredients and after carrying out the most painstaking research into safety and taste, Cuttwood’s range is a selection of delicious juices made in an exceptionally hygienic manufacturing facility. Consistency is guaranteed from batch to batch so vapers can enjoy a fantastic experience every time. Their liquids are VG heavy for improved vapour production and promise enticing and bold artisan flavours. Cuttwood is considered as one of the best ejuice brands world-wide, so it might be worth to check it out.

#5 EPuffer E-Liquids

epuffer vape juiceEPuffer produce top notch e-liquids that have been quality controlled by the experienced in house team of skilled chemists and flavourists. Using cutting edge technology and premium materials, EPuffer have delivered constantly impressive standards for eight years. Their range of innovative and classic flavours are all certified as kosher, vegan, non-allergenic, non-alcoholic and gluten-free to suit the needs of all kinds of vapers. Their range of flavours extends from classic tobacco up to more exotic and fruity flavours like pineapple. Personally we think that ePuffer is one of the best e cig liquid suppliers in the United Kingdom.


apollo uk e juiceOne of the best known contenders in the e-liquid market, Apollo offer an extremely impressive range of e-juices that will suit any taste. Available in both 10ml and 30ml sizes, this company also offer the option of purchasing multi-packs of 5 or 10 so that vapers can enjoy all of their favourite flavours. From traditional tobacco flavours right up to unusual and exotic choices such as Smoozie Maui Waui, there is something to suit everyone in their fantastic selection.

JacVapour Eliquids
jacvapour e juice uk

One of the top UK e-liquid brands, JacVapour manufacturer premium high-quality e-juices in a great choice of flavours that are popular with all kinds of vapers. Every e-liquid is rigorously and independently tested within British laboratories to ensure that the highest standards of safety are met. There are e-juices to suit every taste and in a choice of strengths. From classic tobacco to sweet vanilla and from fruity flavours like apple and watermelon to refreshing Pure Menthol, their vapourless Clear Steam E-liquids and easy mix picNIC E-liquid range are all made in the UK.

The Milkman

best quality e liquid ukThe Milkman promises a range of top quality e-liquids with exotic and unusual flavours to match. With choices encompassing everything from Churrios to toasted fruit tart milkshake, their collection of indulgent e-juices are not only delicious but also boast an impressive and stylish presentation. Bottles are available in a choice of sizes.


best e liquid brands uk - ukecigstoreUK ECIG STORE produce a great choice of exciting flavours that make vaping even more fun. From fancy fruit to tasty sweet, refreshing mint and classic tobacco flavours, all of the company’s e-liquids are tested by experts to ensure the highest possible quality. Bottles comes in two sizes, 10ml and 30ml, and a choice of nicotine levels to suit every vaper. UK ECIG STORE’s e-juices are also guaranteed to contain no alcohol, no animal extracts and no diethylene glycol. Many people believe that UK ECIG STORE offers one of the best eliquids in the market.

Best Tobacco E-Juices

best tobacco vape juices
Black Note

Black Note are one of the few e-liquid companies that specialise solely in tobacco flavoured e-liquids. Recognising that many other brands of e-juice produce synthetic tobacco flavours that lack appeal, Black Note use genuine tobacco leaves which have been steeped for no less than 6 weeks to produce a flavour that is as authentic as it is delicious. Their innovative natural extraction process and experience in blending techniques means that all of the aroma of the original leaves is captured in a thoroughly lab tested, high quality e-juice that is perfect for the tobacco enthusiast.

V2 Red Tobacco

The famous V2 brand offer their Red Tobacco flavour to suit those vapers who prefer the classic tobacco aroma. With its strong tobacco hit, it is ideal for those who are just quitting traditional cigarettes and is available in a choice of 5 different nicotine strengths right up to 2.4% for those who need a stronger hit. This is one of the best cig liquid flavours from V2.

EPuffer Premium Tobacco

EPuffer’s Premium Tobacco e-juice blends golden Virginia with prime Turkish tobacco leaves making this one of their top flavours. With an e-liquid base that is 70% PG to 30% VG, this product is guaranteed to be non-allergic, alcohol free, kosher, vegan and gluten free. It is crafted by the most skilled flavourists and chemists in the industry and is backed up by 8 years of company experience in producing quality e-liquids. As mentioned previously, Epuffer is one of the best e liquid brands in the UK.

UK ECIG STORE Tobacco Royale

After months of work in producing and refining this product, the result is the UK ECIG STORE’s most authentically flavoured tobacco e-liquid that they have ever produced. With its rich and slightly earthy flavour, it is ideal for anyone who is just starting out with quitting traditional cigarettes and is also perfect for experienced vapers who are looking for a stronger tobacco hit.

Best Fruity E-Juices

best uk vape juice
V2 Platinum Grape

V2’s impressive range contains a wide variety of delicious flavours, but for those looking for an exotic and fruity hit, their Platinum Grape variety is just perfect, giving a taste of summery goodness with every puff. Available in a choice of 5 different nicotine strengths to suit all kinds of vapers from the novice to the advanced, it also comes in a choice of 2 sizes.

JacVapour Banana Milkshake

Sweet, yet creamy, this banana milkshake e-juice tastes exactly like the real thing. A top choice for any banana lover, this e-juice has been described as being similar to Banana Nesquik and is a strong flavour for when you want to sample something a little different. One of the brand’s top retailing flavours, it is the ideal treat.


Available in both 10ml and 30ml sizes, the UK ECIG STORE’s Blue Crush flavour is delightfully refreshing, combining the fruity and sweet hit of fresh blueberries with the refreshing taste of menthol. One of the brand’s most popular e-liquids, it is the perfect everyday treat for those who prefer sweet flavours.

Epuffer Cherry

A delicious and fruity e-liquid, this product boasts an Italian cherry flavour made by experienced and skilled flavourists and chemists in the UK. This product is guaranteed to be vegan, kosher and non-allergenic as well as gluten free and alcohol free.

Best E-Liquids for Sub Ohm Vaping (Max VG)

Vape juice for Sub Ohm Vaping
Cosmic Fog Sonset

This vape juice guarantees to transport you away to an exotic spring Fiji sunset! Capturing the aroma of Japanese Nashi pears with a gorgeous French creme brulee, this delicious recipe is even finished off with the wonderful taste of salted caramel. Available in two sizes, 15 ml and 30 ml, each bottle is made in the USA.


The award winning Duchess flavour from King’s Crest is a wonderful dessert e-liquid that combines luxurious butterscotch with tasty marshmallow. Based on the Mexican tres leche dessert, this e-juice blends the taste of sponge cake with condensed milk, evaporated milk and heavy cream flavours for a sophisticated and rich all day vape for those who can’t resist desserts.

Cuttwood – Mr.Fritter E-Liquid

Another fantastic addition to Cuttwood’s line of delicious e-juices, the Mr Fritter e-liquid takes the familiar and indulgent taste of a warm fritter and mixes it up with hints of apple and cinnamon and some secret yet tasty flavours to make a warm and fruity dessert flavoured juice.

JacVapour Real Raspbery (VG)

Even the most dedicated of tobacco flavour enthusiasts is sure to love the refreshing and tart taste of JacVapour’s Real Raspberry. Not too sweet, yet zesty, this fruity e-liquid has a fragrant aftertaste and is one of the brand’s best selling flavours that is loved by all kinds of vapers.

Best Menthol Flavoured E-Juices

menthol flavour
V2 Platinum Menthol

V2’s Platinum e-juices are rigorously tested in laboratories to ensure consistency of strength and flavour which is why their cooling menthol e-juice is so pure and refreshing. Available in both a 25ml and a 50ml size, there is a choice of five different nicotine strengths to ensure the perfect hit for every vaper. V2 offers one of the best menthol e liquid in the UK.

JacVapour Pure Menthol

One of their top selling products, JacVapour’s Pure Menthol e-juice allows for a clean minty vape that has a refreshing kick and aftertaste. This Pure Menthol flavour blends menthol with tobacco for a delicious and impressive flavour, but for an extra hit of tobacco, it can be mixed with any of the other tobacco flavour e-juices in the range. It is worth to mention that Jacvapour is one of the few brands which offer UK made E Liquid.

EPuffer Menthol

With all of the flavour of traditional menthol cigarettes, this e-liquid from EPuffer has an enjoyable and refreshing taste. Created with all the benefit of 8 years of experience in the industry, this flavour has been produced by some of the most innovative and experienced chemists and flavourists in the field and it is guaranteed to be vegan, kosher, non-allergenic, gluten free and alcohol free.

UK ECIG STORE Menthol Sensation

With all the freshness of crushed menthol crystals, the Menthol Sensation e-juice from UK ECIG STORE is perfect for anyone who is a fan of menthol cigarettes. It can also be used as an excellent mixer with a range of other flavours, adding a touch of freshness. Available in either a 10ml or 30ml bottle, this product has no alcohol, DEG or animal extracts.

Best Bargain/Cheap Eliquids

Epuffer E-Juices

epuffer bottlesIncreasing numbers of people are choosing to switch to vaping because of the benefits that it provides. With no smoke produced, vaping is a healthier alternative to traditional cigarettes. The vapour inhaled by vapers is produced by evaporating e-juices and these can come in a range of exciting flavours from exotic to the traditional such as menthol and tobacco. EPuffer’s great value range are top quality, undergoing rigorous testing by experienced chemists and flavourists from within the industry. All products are made from premium materials and using cutting edge technology and over the last 8 years, the consistency of their products has been impressive. All of EPuffer’s premium e liquid UK flavours are certified to be non-alcoholic, non-allergenic, gluten free, kosher and vegan.

UK ECIG STORE e-juices
ukecig store bottles

One of the advantages of vaping over traditional cigarettes is the possibility of creating a range of impressive and exciting flavours. Whether you prefer classic tobacco, refreshing menthol or something more unusual like dessert or fruit flavours, the UK ECIG STORE offer a range of great value products to suit every taste and need. They have a fantastic selection of fancy flavours including fruity, sweet, tobacco and menthol options and all have been tested exhaustively by experts ensuring that the result is the perfect selection of flavours to give something new and different every day.

True Smoke eJuices

true smoke - best e cig liquid ukTrue Smoke manufacture around 30 exotic fruit flavours of e-liquid as well as drinks flavours and sweet flavours to suit vapers who love a touch of the exotic. Of course, they also offer classic menthol and traditional tobacco e-juices too so all bases are covered. Offering some of the most unusual flavours on the market today, vapers can enjoy a selection that comprises varieties such as candy floss and apple and rhubarb crumble, and for those who need a stronger nicotine hit, there are strengths of up to 18mg, with 12mg and 0mg options also available.

Future Shisha Ejuices

eliquids ukFuture Shisha’s e-liquid products are made in conjunction with Hangsen, the biggest original e-liquid manufacturer in the world, and the result is a range of e-juices that have impressive vapour and unique flavours. Made in a professionally controlled environment, Future Shisha’s e-liquids are made with the most popular UK ratio of 30% VG to 70% PG and all come with a safety seal. There are some truly delicious flavours to select from including refreshing sweet mint, smooth cappuccino, exotic mojito, retro pear drops and even Skittles fruit flavours!

Kings Crest

best uk e liquidKings Crest is one of the latest entrants into the vaping scene, with an ever-growing line of beautifully blended flavours that are based on desserts, fruits, tobacco and candy. They specialise in producing new twists on traditional flavours with exotic blends as a major part of their repertoire, all perfectly balanced and mixed. As Kings Crest is a premium brand, they always take safety and quality control seriously, with every e-liquid being tested independently in a lab for AP and diacetyl. All their bottle also feature child-proof caps.

Ingredients Found In Electronic Cigarette Liquid

If you are new to vaping, you may have some concerns about the ingredients that e-liquids contain. Lots of people have a lack of knowledge about e-liquids and find the idea of vaporizing a nicotine containing liquid rather strange, however they can be assured that it is certainly a safer and better alternative to smoking regular tobacco.

PG and VG: The Base of e-liquid

While smoking standard cigarettes exposes you to toxins and carcinogens, vaping e-cigs have far fewer ingredients that can cause damage to your health. Usually, you only find four ingredients in e-juice, unlike regular tobacco which contains thousands of ingredients. E-liquids contain just Propylene Glycol (PG), Vegetable Glycerin (VG), flavouring, distilled water and sometimes nicotine.

While some people have concern about the safety of vaporizing Propylene Glycol and Vegetable Glycerin, they can be satisfied that these are ingredients that are commonly contained in all kinds of popular substances such as food preservatives, pharmaceuticals and makeup and so are bound to be safer than traditional tobacco products.

Propylene Glycol

Although Propylene Glycol has a bit of a poor reputation with a few critics declaring that vaping e-cigs is akin to inhaling antifreeze, this is certainly not the case. Only industrial grade propylene glycol is used to produce antifreeze and not the product in its pure form. USP Propylene Glycol is used to manufacture e-liquids and it is 99.9% pure, being pharmaceutical grade. The Food and Drug Administration have classified it as a safe food additive and it is used regularly in food products, cosmetics and medicines to maintain moisture. While PG may cause a dry mouth occasionally and does not produce large vapour clouds, it does have a useful function for improving the carrying of flavour, which is why it is used to make e-liquids.

Vegetable Glycerin

Just as safe as PG, Vegetable Glycerin is non-toxic and non-carcinogenic. It can be either inhaled or ingested and will cause no harmful effect to any body part. It also produces large vapour clouds, but does not carry flavour effectively, hence the reason why it is mixed with Propylene Glycol to produce the ideal combination of flavour and vapour. While PG may cause allergic reactions in some people, VG is known to be hypoallergenic.


Nicotine is the ingredient that keeps everyone addicted to regular cigarettes and it is therefore one of the key ingredients found in most e-juices. There are however a number of differences between them. In standard cigarettes, there is no measure to the nicotine content, however in e-juice, the nicotine level is strictly measured and is able to be customised to suit the vaper’s preference and taste. Nicotine levels vary between manufacturers, but is usually marked with a percentage, or alternatively as mg/ml. Usually the following strengths are found:

0.0% (0mg/ml) – Perfect for anyone who has stopped smoking, but wants to feel the experience of smoking.

0.6% (6mg/ml) – Slightly less than a standard light cigarette.

1.2% (12 mg/ml) – Great for those used to smoking light cigarettes.

1.8% (18 mg/ml) – An average level of nicotine, this is the perfect level for those who enjoy a nicotine hit as well as for regular smokers.

2.4% (24 mg/ml) – This higher level is perfect for heavy smokers.

3.6% (36 mg/ml) – Perfect for anyone who requires a strong nicotine hit or for chain smokers.

By using these levels, you can choose the best nicotine strength for you. For those who are struggling to quit smoking, even when using e-cigarettes, you should try to increase the nicotine strength of your e-liquid. If, however, you experience symptoms such as dizziness, you should decrease the strength and speak to your physician.

Steeping your E-Juice

What is Steeping?

The steeping process allows the e-liquid to rest for some time in order to improve the juice’s flavour in a similar way to allowing a good wine to age. There are several methods of steeping and everyone does it differently. There are two essentials required for proper steeping – experimentation and patience. E-liquids combine some or all of 5 different components: VG, PG, alcohol flavour, water and nicotine. After it has been made and stored for some time, denser components can separate, sinking down to the bottom of the bottle. When you shake the bottle during the steeping process, the mixture becomes homogenized.

When to steep?

The idea of steeping is to improve your juice’s flavour. If you enjoy your e-liquid as it is, you do not need to steep it, but just begin vaping immediately. However, if you steep your e-liquid, the flavour will often be improved. Therefore, if you think your flavour is not quite to your liking, or are just curious, you can experiment a little to see if it tastes better.

Slow Steeping

You have to have patience to steep your e-liquid properly. The easiest steeping method is just to allow it to sit, checking it occasionally, and then allowing it to sit for longer.

Step 1: Shake the bottle vigorously as e-liquids are extremely viscous.

Step 2: Light may degrade the flavour of your juice, so you should store it in a dark and cool place, such as a closet.

Step 3: After one week, give your e-juice another shake and repeat for another couple of weeks, then you can try a taste test. If you’re still not happy, you can continue steeping for months, right up to the expiry date.

What happens after steeping?

Once you have steeped your e-juice, its flavour will change to a smoother and deeper one. Its colour may also change because of the oxidation of the nicotine.

E-Liquid FAQ

What is E-Liquid?

E-Liquids Strengths explained

What are PG or VG liquids?

What is a 100% VG liquid?

How should I store my e liquid?

What e-liquids should I get?

What strength e-liquid should I buy?

Can you make your own E-Liquid?

Why do I keep getting E Liquid in my mouth?

Am I vaping too much, how much is too much nicotine?

What is the maximum legal eJuice nicotine strength in the UK?

Are 30ml bottles still legal in the UK?
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Best E-Liquids in the UK
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  1. Hi, made the mistake of ordering ejuice from vapourmate. While I am a bit of a noob I am not an idiot. I have tried most of them in nautilus mini and tried new atomisers, variable voltages and low wattage on a mod box. They all vape hidiously. No flavour, except for burnt arse. Would like to be put in contact with a ‘proffesional ” reviewer to whom I would like to send these liquids for him/her to review.

    Regards Ian.

    • Agree with Ian Roberts above. I purchase from Vapemate, which was based on price and choice. Ive tried various PG VG ratios, various strengths of nicotine, and every batch (bar a couple) (all of the same flavour, it seems batches vary considerable, even with the same rations, strengths ect) have been horrible to vape. Using a box sub ohm mod, which when used with premium liquid, produces a great vape.
      Any recommendations welcomed ! 🙂

  2. Hi can you review

    • Hiya I’ve bought quite a few liquids from the £1 e-liquid website and although most of the flavours were very dissapointing, there are some flavours i really enjoyed….

      The STRAWBERRY AND LIME flavour was really nice and so was the RHUBARB AND CUSTARD.

      I guess its just down to preference and also the type of e-cig you are using. I’d defo say they are more for the cheaper/basic e-cig. However for £1 they are worth a try 🙂

  3. Nice to see many brands and the quality is good. It is always best to seek medical advice from your doctor before using any e-Liquid especially if you are sensitive to any food allergies. Most of the people do choose only VG. I have tried many brands but now I use VG of Ichore Liquid. Here you will find the only place currently offering 100% Vegetable based, VG e Liquids. They cater for those who have allergies to Propylene Glycol (PG), which is commonly found in the more commercial e Liquids available on the market.

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